Preface
Chrysanthemum brand culture is the value of chrysanthemum, and the core of this value is innovation. It is a cultural system which is formed and gradually formed in the development process of the chrysanthemum brand.
Enterprise MI system
Enterprise purpose: Science and technology, honesty, only fine work, the pursuit of excellence;
Enterprise mission: revitalize the national industry and strive for the world famous brand.
Core value: vision, innovation, responsibility;
The concept of decision-making: systematic thinking, bold vision, continuous attempt, timely correction and continuous progress;
Idea of doing things: goals, plans, time promotion tables;
Business philosophy: create customer first, create second profit;
The idea of talent: how big is the ability and how wide the stage is.
Employee concept: Thanksgiving chrysanthemum, super value service;
Marketing concept: brand management, value sales.
The embodiment of enterprise culture
To customers: timely and continuous supply of high quality products and services in China and even around the world, so as to continuously improve customer satisfaction.
For employees: each employee participates in the success of the company's business and shares the success of the company's business.
To the shareholders: to continuously improve the value of the enterprise;
For suppliers, like those companies, they are committed to continuously improving customer satisfaction by improving quality, improving service, timely delivery and optimizing costs, and establishing and maintaining a mutually beneficial partnership.
To the society: to be a responsible group of citizens.